KWFinder breaks down keywords by their metrics so you can easily understand the best terms to target when you create SEO content. In other words, you don’t need to be an SEO expert to start ranking with KWFinder.

KWFinder is the primary tool offered by Mangools - it’s dedicated to keyword research. This tool is great for finding long-tail keywords because its statistics are really accurate and you can create a full access free trial without entering any credit card details. After your trial is over the paid plan is extremely affordable and offers great value for money at $29 a month.

By reading this article, you will learn an easy strategy for keyword research and arguably more importantly, you will learn how to use an AI content writer to scale your SEO content production exponentially. 


KWFinder Keyword Research, Step by Step

Step 1: Create Your Free KWFinder Account

First, go to the KWFinder homepage and click on the blue button in the top right-hand corner.

Once you have clicked on the button to start your free trial, you will be directed to create an account. 

Creating an account is completely free, just enter your email and choose a password. As soon as you verify your email, you will be ready to go.

Step 2: Choose Your Seed Keyword

Mangools also offers other really useful SEO tools including backlink analysis, SERP analysis, and rank tracking. You will have access to these tools during your free trial and are included as part of the $29 monthly subscription.

This guide focuses only on using the KWFinder tool to generate long-tail keyword ideas. So, hover over “SEO Tools” and then navigate to KWFinder. Once you select that, you will be taken to the screen below. 

This is where you can enter your seed keyword - for this guide, we will create content in the fitness niche. Therefore we have decided to use the seed keyword “best gym equipment”. 

Once you have entered your seed keyword, click “Find Keywords” and KWFinder will begin to generate a list of related keywords.

Step 3: Analyze Your Keyword Report

After clicking “Find Keywords”, your report will be generated automatically. Here you will find a list of related keywords including some significant metrics you need to be aware of: 

You can ignore the PPC (pay-per-click) metrics, as they measure the level of competition that exists for paid advertisers, not organic content.

Because you will create SEO content that is designed to rank well in search engines organically, you don’t need to worry about PPC here.

Search Volume

The “Search” metric is the average monthly search volume. Essentially this is the number of people who search for that exact keyword each month (and does not include the search volume for other variations of this keyword). 

For example, the phrase “best gym equipment” gets 900 searches every month. This doesn’t include keyword variations like “what’s the best gym equipment?” and “best gym equipment to get abs”. 

This is why you shouldn’t focus too much on choosing high-volume keywords, as creating good SEO content always ranks for lots of similar keyword variations.

Keyword Difficulty (KD)

Keyword Difficulty is a really useful metric that enables you to see precisely how easy, or difficult, it will be to rank on the first page for any keyword. 

KWFinder measures Keyword Difficulty (KD) in the same way as the majority of similar SEO tools: on a scale of 0-100 with 100 being the most competitive.

New websites should focus exclusively on creating SEO content for keywords with a KD score below 25. More established websites that already have built up some level of authority have a lot more freedom with what keywords they can target. 

You should aim to pick keywords with a difficulty score that is within, or below, your means. 

This means if you have a Domain Authority (DA) above 40 you are perfectly capable of ranking for keywords with a KD score up to 40. As a general rule of thumb, we suggest choosing keywords with a KD score that is equal to or less than your DR, as this will give you the best chance of ranking quickly.

You can check your domains’ DR for free here. 

Does Domain Rating/Authority Matter?

We have a DR of 70+. In theory, this means our website is authoritative enough to rank well for almost all the keywords listed above. 

However, in reality, we don’t have a fitness company or blog, and Article Forge has nothing to do with gym equipment. So, search engines wouldn’t treat us as an authoritative website when it comes to providing advice on the best gym equipment. 

That’s why it’s so crucial to consistently create SEO content around keywords that fit the goals of your website and build authority in a specific area.

The truth is that Domain Rating is not the only factor in how well you will rank in search engines. Domain authority is actually a metric that was created by SEO powerhouse, Moz. Its purpose is to provide an estimate of how well a given website will rank based on its backlink profile. 

But the truth is Google’s ranking algorithms are significantly more complicated than any one factor. Google puts billions of dollars into deciding which websites should rank for every single keyword at any given time. 

Hubspot noted that there are over 200 ranking factors considered when ranking a website for a given keyword. Beyond this, Google is using increasingly sophisticated machine learning models to determine what to rank and when. 

Given all this, topic relevancy and expertise are two of the most vital factors when it comes down to creating content.

Focus on choosing good keyword opportunities that fit your niche (e.g. best gym equipment if you are in the fitness space), and creating relevant SEO content at scale. SEO is a numbers game and if you consistently publish quality content around keywords within your niche, you will see traffic and rankings naturally increase over time.

SERP Overview

SERP stands for Search Engine Results Page and this part of the report provides information about the websites that are already ranking for our chosen keyword.

If you are not familiar with these metrics, LPS means “Link Profile Strength”. This examines the quality of backlinks pointing at a page. The higher the LPS score, the more difficult it is for a new page to rank.

As you will see in the screenshot, the websites that are currently ranking in the first four spots have an extremely high DA. That’s because these are all very authoritative websites that have been around for a long time.

Perhaps most importantly, there are a lot of links pointing toward these sites' pages.

Can you even imagine how long it would take to build 5,000 links to a single blog post?

When analyzing the SERP Overview, you should always look at the authority of the page and its link profile. This will give you a good idea about whether you should try to compete for a keyword or not.

Top Tip:

If you see a domain on the first page with a DA that is similar to or lower than your own and there aren’t a lot of links directly pointing to that post, then chances are your high-quality SEO content will outrank them.

It may take several months, but a website with very few links and a lower DA than your own website signals a great ranking opportunity!

Cost Per Click (CPC)

CPC or cost-per-click is the average amount of money that an advertiser needs to spend for their ad to show up above the organic search results in Google. 

You might be thinking “I’m not an advertiser though so why does this matter?”. Well, CPC is a great way to understand the profitability of any given keyword.

Think of it like this:

If an advertiser is willing to pay over $3 just to have one potential customer click on their advert that should instantly tell you that the keyword has serious profit potential. 

Take a look at the keyword “best squat rack” for example, this has a CPC of $2.76. However, when you realize that a single squat rack costs at least $1,000, this makes a lot of sense. Of course, advertisers are willing to pay more money for greater visibility on their high-ticket offers. 

So what does this mean for you? It means that you should be actively targeting keywords with a high CPC and an achievable KW Difficulty. 

Top Tip:

Creating quality SEO content around keywords with low organic difficulty in spaces where advertisers are willing to pay big bucks is a sure-fire way to grow your income through your content.

Step 4: Choose Your Keywords

Now that you understand each of the different metrics in KWFinder, identifying awesome keywords couldn’t be any easier. 

We are going to continue to assume that your website has a DA of 40 - as we discussed earlier, this means that we will actively target keywords with a KD below 40.

To do this, first, filter your keyword list by KD with the lowest KD keywords first. You can do this by clicking on the arrows next to the KD filter.

Once your keywords are displayed in ascending order, it will be very straightforward to pick out good keyword opportunities.

By filtering out keywords that might be slightly too competitive for our DA 40 website, we now have a refined list of commercially valuable (profitable) keyword opportunities to generate content. 

All six of these keywords would make good blog posts as they all have:

  • Solid CPC 
  • High search volume
  • Manageable organic difficulty 

We were instantly drawn to the keyword “best cardio machine for weight loss”. This is a very straight forward topic that we will be able to create highly relevant and quality content about.

We will now take a look at the SERP Overview to better understand the competition:

The first four results on Google provide us with some interesting data. Three very high authority websites are ranking for the keyword “best cardio machines for weight loss”. 

However, the number 1 ranking article’s authority is significantly lower: 48. This definitely brings into question how much Domain Authority actually matters. Therefore, we decided to conduct some quick SERP analysis to find out why this is: 

The answer to why the lower DA blog is outranking the much more authoritative websites is simple: search relevancy.

The second website that appears is a DA 52 website, and it has even managed to outrank and overtake the DA 92 website that appeared in the KWFinder SERP Overview.

To reiterate the answer for this is search relevancy. Google always aims to show the most helpful and relevant search results to users. Therefore, the two websites that created articles on the “best cardio machines for weight loss” are performing much better in the SERPs than the more authoritative websites that wrote about the “best cardio machines”.

So, the simple conclusion is that even as a DA 40 website, you have a very good chance of ranking in the top few spots for this keyword. You just need to generate relevant and SEO-driven content that is uber specific to the intent behind this search term.

Now, here comes the most enjoyable part of the process, automatically generating the content instead of spending hours writing it. How? By using an AI Article Generator that delivers scarily relevant and optimized SEO content.

Step 5: Automatically Generate Relevant Content With AI

Using an AI writer to generate SEO content automatically is a massive win for any business. As we mentioned before, SEO is a numbers game and by producing more content with AI, you will rank for more keywords, earn more traffic, and ultimately be much more profitable.

Luckily, using Article Forge takes less than 15 seconds of effort, and using these best practices takes out the guesswork of creating SEO content that is profitable.

Start on the New Article Page. This is where you will enter your target keyword, just like this:

That’s literally all you need to do. It’s that simple. Now, scroll down and click “Create New Article” and the AI Article Generator will begin to work its magic.

With just a single click, you will be able to generate 1,500+ words of optimized content, complete with section headings, automatically. 

Optional Choose Your Own Section Headings

This step is entirely optional, but it’s a great way to maintain the maximum amount of control over your automated content.

You can enter anywhere between four and eight section headings. Typically, the more section headings you add in the longer your content will be, although this isn’t always the case. 

To add in your headings, uncheck the “auto-generate section headings” box and enter the sub-topics you want to cover in your article. We have added five useful cardio machines where the user will burn a lot of calories quickly, and therefore lose weight.

Article Forge will now generate content for each one of these machines under a separate section heading. This is also a great way to structure and organize your content.

Let’s say you added in seven cardio machines as your section headings you could then title your article as something like “7 Best Cardio Machines For Rapid Weight Loss”. 

Wrap Up

We hope that you have found this article valuable and that you now know how to conduct comprehensive keyword research through KWFinder and create SEO content automatically using Article Forge.

If you have any questions about Article Forge, performing keyword research, or any other SEO-related questions please don’t hesitate to reach out and we will be happy to help.

Happy Forging!

Frequently Asked Questions

What is KWFinder for?

KWFinder is a low-effort “plug and play” keyword research tool that doesn’t require significant knowledge of SEO. It is a cost-efficient tool that displays all the metrics that you need to consider as part of your wider SEO content strategy. Additionally, KWFinder can help you to analyze the financial opportunity of creating content on a given keyword.

What is KWFinder’s best feature?

The SERP overview is the best feature of KWFinder. It is an easy way to quickly spot opportunities where outranking the competition is not just possible, but probable too. As a new website, this will enable you to produce content about keywords that don’t require hundreds of backlinks to rank well for.

Ahrefs vs KWFinder, which should I use?

For performing simple and effective keyword research we recommend using KWFinder. The primary difference between these tools is the price, and KWFinder certainly offers solid value for money. On the other hand, when it comes to overall SEO Ahrefs is the superior tool because it can help you to identify link-building opportunities and conduct in-depth competitor analysis.

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