Search Engine Optimization (SEO): You love it or hate it. SEO has the potential to create a scalable and steady stream of traffic (and conversions) for any business. However, SEO is more of an art than a science and results take time which can be maddening for people who want an easy “effort to money” (ROI) equation.
Creating content is vital to a strong SEO strategy, but doing so consistently and effectively can be challenging. Therefore, you need to create an efficient content creation pipeline. In other words, you should always be producing content. Writing just one or two articles a month is not good enough!
To handle the consistent volume of content needed to grow website traffic, some content managers will turn to hiring freelance writers. But finding, vetting, and managing freelancers is still highly time-consuming and not the ideal way to grow your content output.
In fact, in recent years AI content generation has started to provide a more efficient solution to producing content at scale. To break down why this is the case, we will first dive deeper into the benefits of SEO and the issues with the traditional approach to content management. But if you are ready to start producing content at scale now, you can create your first round of articles for free here.
Why you need to produce unique SEO articles
Producing unique SEO articles is absolutely vital from a content strategy perspective. Content has the potential to allow your business to reach far more people that you could through any other marketing channel.
Content allows you to dictate your brand messaging. It allows you to help people and convert people from all over the world into customers. Creating content is the best way to give you an advantage over competing brands in your niche.
Content is the ultimate PR campaign, only it’s ongoing, scalable, and motivated by a genuine desire to grow your brand through providing value.
Content Creation Struggles
Traditionally, hiring freelancers or in-house staff was the only way to effectively carry out a content strategy. Some bloggers and content managers would attempt to create all their content independently, however, this rarely ever works, and it’s not a sustainable way to create content over the long term.
That said, hiring freelancers is accompanied by its pain points that are better avoided for individuals running a content-driven business.
Drawbacks of Hiring Freelance Writers
As we mentioned, hiring freelancers is not all smooth sailing. It could easily be argued that freelance writers can have a hugely destructive impact on your content strategy. There are a few reasons for this that we will discuss now.
Most importantly, you don’t just “hire” a freelance writer. Instead, the process is continuous. From finding and vetting freelancers' portfolios and their writing ability to creating content briefs and providing feedback, the cycle of managing freelance writers is unending.
Naturally, this means hiring just one freelance writer will be a massive burden on time, let alone hiring a team of multiple writers!
However, if you do decide to hire a freelance writer, you should at least keep these potential adverse outcomes front of mind.
Firstly, turnaround time. When you provide a brief to a freelancer to create an article, it is reasonable to assume they will need a few days to work on your article. This is a fair presumption that can be easily factored into your content calendar. However, quite often, freelancers are unfortunately not that reliable.
Your writers will have multiple clients; they may become ill, have difficulty coming up with content ideas, or simply have more important commitments. It’s difficult for business owners to accept, but their business doesn’t matter as much to their writers as it does to them. All of this combined leads to one clear negative for content managers, longer turnaround times that harm your publishing schedule.
Another issue that is the result of hiring multiple writers is inconsistencies. In the ideal world, all of the content on your website would communicate ideas in the same way. People who become regular readers of your content will do so because they like the style of your content.
However, this will not be the case if you hire multiple writers, and you may struggle to build a brand around your content. Additionally, some writers will have much more topic knowledge, and some will simply be much better writers than others. This brings us nicely to our third drawback - content quality issues.
Content Quality Issues
Something inevitable when working with freelance writers is content quality issues. As a content manager, you will probably want to cover multiple topics on your website. This doesn’t necessarily mean creating a bunch of content on vastly different topics, but even content in the same niche demands a different style.
Writers will often have difficulty adapting to the unique style that a particular article demands. Each individual writer will have their preferred style (even when this is subconscious). Additionally, human writers who are not experts on a given topic will perform most of their research by looking at existing articles.
Unfortunately, your writers will not be providing fresh insights from first-hand experience and high-quality research. Instead, they will often be rehashing ideas that have already been shared. While this isn’t the same as plagiarism, it adds little to no real value, and Google will find it difficult to rank your content highly.
Modern Content Creation Solutions
In content marketing and SEO, content managers do not need to rely on freelance writers to scale their content output. There is a new way to create content.
Presently, there is no reason why a content manager would still rely 100% on freelancers to create their content. As you know, many disadvantages come with hiring freelance writers, which are even more pronounced in the 2020s.
This is because new content solutions are now more consistent, cheaper, and easier to manage. The 2020s have given light to a new era of content production where you can now create the first draft of an entire piece of content with virtually zero human input. Additionally and perhaps most importantly, these content solutions can create unique SEO articles with less than 15 seconds of work.
This solution not only means a more efficient content production pipeline but also removes the headache of content production. This way, you don’t have to commit any time to find, vet, and manage multiple writers.
We are talking about using Artificial Intelligence tools to create content if you haven't already guessed. AI writing generators can leverage the power of machine learning to generate entire blog posts almost instantly.
While AI is capable of the suite of advantages we have mentioned, there are a few minor drawbacks to keep in mind. Mainly, AI isn’t completely automated, and you will still need to find keywords to create content. Fortunately, this is easy, and we have created a master guide about exactly what tools you need to use for anyone who isn’t sure or is simply looking to upskill themselves.
If you already employ freelancers or in-house staff as writers, we are not saying you should lay them off. Instead, you can utilize them more effectively to focus on growing the business. One option is to use existing writers as editors and publishers to make your content production pipeline 10x more efficient.
Every business should “hire” an AI writer. It transforms your business’s content strategy. Allowing you to focus on growing other areas of your business. Hiring an AI writer allows for significant automation, therefore it’s an opportunity not to be missed.
The Most Effective Way To Produce Content
Google has over 200 ranking factors. However, content created by Article Forge is automatically optimized for SEO. This is because Article Forge uses the same AI architecture to decide what to write about as Google uses to decide what to rank. Said another way, Article Forge and Google both take a keyword as input and use AI to deliver the most relevant content as output.
This means you don’t have to go through your articles with a fine tooth comb after a human writer has created the article. Article Forge is like a writer and SEO specialist, all-in-one.
You might be wondering how that’s possible. Article Forge was entirely developed in-house by a team of machine learning engineers. The technology powering Article Forge is unique to every other AI writing tool.
On the other hand, freelance writers are usually unaware of how to optimize content for organic search. As a result, you will need to go back through the content and make significant editorial changes, including new topics and restructuring ideas.
Reaping the Benefits of SEO and Creating Profitable Content
Now that you understand how to create well-optimized and epic content without having to find, vet, and manage freelance writers, all that is left is to create articles that will rank.
Creating unique SEO articles is paramount for businesses wanting to achieve real results through their content strategy. Fortunately, reaping the benefits of SEO is not as difficult as it is often made out. Most businesses neglect SEO (or are unaware of it), so you will be at an immediate advantage.
Developing content clusters is the most effective way to quickly achieve topical authority and dominance. This is where you create lots of related content on a particular sub-topic in your niche. For example, a business specializing in dog training might be tempted to create content about dogs more generally. However, narrowing their focus, so they are creating content at scale about dog training is a much better idea from an SEO perspective.
Additionally, businesses will reap the benefits of SEO more effectively by being strategic about the keywords they create content on. This means not deciding to create content based on the amount of traffic they assume they will get.
Knowing how much traffic an article will bring it is impossible. Search volume is not an accurate measure of traffic potential. That’s because the average blog post ranks for approximately 1,000 keyword variations, not just the focus keyword of the article. Therefore, content managers should focus on critical metrics like CPC (cost-per-click) when choosing keywords to get a more accurate picture of profitability.
AI-generated content allows businesses to experience the benefits of content creation without having to depend on human content writers and their flaws. AI content has developed a negative reputation. However, that’s because not all AI tools were created equally. Although, some AI writing tools simply spin content and generate content that can only be described as “rubbish”.
This is certainly not true for all AI content tools, especially given the way Article Forge was developed to understand relevance. In fact, we performed a case study on content created by Article Forge to understand how the content ranks. The results showed that our content was able to rank just as well as content written by humans.
There are enormous benefits to creating unique SEO articles at scale. You will be able to scale your content output, rank for more keywords, gain more organic traffic, and generate additional income.
AI is an alternative and more efficient solution to hiring freelancers. As we have discussed, finding, vetting, and managing a team of people is a drain on resources. Also, freelancers do not outperform AI generators in terms of cost, convenience, or quality.
Implementing AI into your content strategy to create unique SEO articles is highly worthwhile and may prove to be the best investment you can make in your business to fulfill your content needs.
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