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Thought by most average consumers as technology from a distant future, artificial intelligence has quietly become a transformative tool in many industries. Of its many applications, AI has been used to change the way written content is produced. With engines that are capable of learning how to read and write, AI writers are able to produce readable and engaging content. Unlike their human counterparts, however, AI content generators can create copy in just a matter of seconds.

The way AI writing tools are used differs by the product and the user. Simple solutions can auto-complete sentences and correct grammar, while more intricate AI writers generate customizable, emotionally resonating, and engaging copy. As a quickly changing industry, the applications for AI writers are ever-growing.

This guide will explore the intricacies of AI writing solutions and examine their benefits, drawbacks, and long-term applications.

Contents:

What is Artificial Intelligence?

When we think about artificial intelligence, it’s hard not to imagine robots and deeply sophisticated supercomputers. Much to the surprise of the average consumer, however, AI has been a growing technology for decades. Starting as far back as the 1950s, AI has been used by computers and machines to replicate the thought and behavior patterns of humans. Most consumers aren’t even aware of AI’s place in their daily lives — for example, artificial intelligence is used by Netflix to recommend movies, Google to answer your questions, and even to operate autonomous cars.

Today, developers have become focused on the field of machine learning, utilizing deep learning to tackle highly sophisticated problems. A rapid series of breakthroughs have allowed artificial intelligence to be able to solve tasks previously thought to be impossible. The result of artificial intelligence’s growing capabilities is a vast industry filled with different uses and focuses. 

How can AI help content creation and content marketing?

Like other technologies and industries, digital marketing has keyed in on artificial intelligence as a way to improve their practices — from content production to product promotion.

AI marketing is often seen in social media news feeds or as chatbots on company websites. These tools are used to help push buyers through their journey and eventually become adopting users. In recent years, AI has started to grow a greater presence in content creation as well. 

While some engines are capable of creating coherent blogs and press releases, AI writers are currently nowhere near replacing the workforce as a whole. Currently, they are better used as tools to increase productivity and generate better content quicker. For simple, SEO-friendly articles, AI can create content quickly and efficiently; for more complicated articles, copywriters can use AI to generate early drafts and sidestep many parts of the writing process. Additionally, artificial intelligence can be utilized to optimize search engine performance, as well as for revising and improving copy.

In its current state, artificial intelligence can drastically improve the content creation process, accelerating every part of the production process — providing users a significant return on investment.

How do AI content writers work?

AI content writers utilize deep learning to generate natural content, including headlines, articles, and more. Trained with millions, if not billions, of documents and written materials, content generators leverage learned patterns to fluently write original copy. Advanced solutions are capable of creating engaging written content of all lengths — including phrases, paragraphs, and long-form copy.

Operating like neurons firing in a brain, deep learning models use predictive modeling based upon the documents they learned from. Breakthrough solutions, like Article Forge, are going so far as to leverage mechanisms to adhere to a set of facts and rules; in doing so, the AI article writer can produce more factually accurate copy on a more consistent basis. 

What are the benefits of AI Writers?

While every AI writing engine is different, there are clear benefits that deserve highlighting:

Increased productivity and output

Simply put, AI can create content faster than any human copywriter. As a result, project managers can expect to produce significantly more content over a given period. Unlike human writers, artificially intelligent solutions can provide content in a matter of minutes. Expediting the traditional back-and-forth between copywriters and project managers, AI allows users to hasten their turnaround times.

In addition to productivity, businesses can improve their SEO authority and gain more traffic with AI-generated content. For example, users can target longtail topics and hyperlocal terms to improve SEO authority and give readers a more personalized and tailored experience. With proper planning, artificially intelligent writers can even be used to quickly scale content creation — all without having to hire more writers. Improving output and SEO authority, AI writers can maximize a brand’s outreach and drive traffic towards their webpage.

More content produced at a faster rate means more time and assets are available for other tasks. AI writing not only increases productivity for content creation but allows for more time to improve other aspects of your operation.

Saved money, increased profits

Bluntly, content writers are more expensive than AI writers. With a vast array of capabilities and features, AI content creators offer a cost-reducing solution to hiring internal or external copywriters. Depending on how an AI article writer is implemented in a business, a writing team could be downsized or even dissolved, leading to reduced costs.

Further, AI writers help produce content at a faster rate. In doing so, project managers are further able to scale their operations more efficiently. By producing higher quantities of quality content, teams can expect an increase in engagement and overall profits.

Project managers can use the savings to improve their profits or reallocate the funds to improve other aspects of their operation. For example, users can target unique longtail opportunities and create hyperlocal content that wouldn’t be produced profitably with human writers.

SEO Optimized Content

As most digital marketing professionals know, Google uses deep learning models to grade the relevance and quality of content across the internet. Logically, the best way to understand how to write optimized content is with the help of similar deep learning models. Because of their use of deep learning models, advanced AI writers are capable of outperforming human writers on Google.

More advanced content writers, such as Article Forge, go a step further and automate content research. Users simply need to enter a keyword and the artificially intelligent solution will generate content based upon the highest-ranking results.

What are the drawbacks to AI article writers?

While every AI writing engine is different, there are clear drawbacks that the majority have. These include:

Factual Accuracy

While great at stringing words and phrases together, most AI writers are unable to determine whether a statement is factually accurate or not. Unable to do their own research, AI engines are restricted to the information they have already collected. As a result, content is created without any guarantee of accuracy.

Similar to how humans are incapable of knowing every topic, AI writers also find their own limitations. With most deep learning models lacking a research component, generated content can be readable, but entirely factually inaccurate. As a result, these engines market themselves as ‘writing assistants’, requiring users to edit their work.

The first in the industry, Article Forge is looking to solve this drawback. By leveraging deep learning models that add a research component, the AI article writer is able to produce more factually accurate content on a consistent basis. As Article Forge continues to improve, it looks to produce high-quality, factually accurate articles without the need for human intervention.

An inability to understand a brand’s strategy or essence

Even though they are able to fact-check themselves, artificial intelligence engines will not be able to understand your business’s objectives or vision. No amount of documents or articles can teach AI your company’s culture and values. As a result, generated content may not fully resonate with a brand’s essence and may feel impersonal.

Further, AI is unable to understand a brand’s strategy. As a result, the tone and focus of an article may be inconsistent with the intended audience and topic. For example, an AI engine may generate blog posts with topics targeted towards an audience of salespeople, but with a tone, that better resonates with managers. By not understanding the brand guidelines and targeted personas, AI writers create less effective copy. An inability to understand a brand’s strategy may also cause AI to unintentionally break brand guidelines.

Similarly, AI struggles with creating high-impact articles that require true expertise — particularly the insights of a business. Like how a freelance writer is unaware of the intimate parts of your operation, an AI writer simply does not know the extensive history of a company or its industry. At its current ability, AI is best used for more general knowledge.

As AI continues to grow, project managers can expect developers to tackle this drawback and develop new solutions.

Bias

Much like how humans can find themselves in echo chambers that cultivate biases and limited perspectives, AI engines can find themselves in similar traps. Trained to read articles and learn to write based upon them, deep learning models can unintentionally develop underlying biases based upon the material it consumes. While most cases are often subtle, GPT-3 earned national criticism for its Islamophobic tendencies.

Currently, rapid advancements are being made in this field. Until the problem is minimized, however, project managers should carefully review their AI’s content.

Difficult to control

Perhaps already obvious given their other drawbacks, AI writers can be difficult to understand and control. For developers, artificial intelligence algorithms are essentially black boxes — voids with areas no one entirely understands. Unlike human writers, developers cannot ask deep learning models why they made the decisions they did, making it difficult to make adjustments. Without the ability to provide and receive feedback, it is nearly impossible to force language models to write with specificity in terms of subject, tone, and diction.

To curb this drawback, advancements are being made using separate AI systems, which are responsible for proofreading generated content and providing feedback to the models. Currently, Article Forge is working to allow users to redline text and provide immediate feedback to the AI. Regardless of the approach, the goal is to teach the AI writer in real-time.

What will be the role of AI Writers in the future?

AI writing tools are continuing to develop at a rapid rate — what was impossible just a year ago is now commonplace. As engines continue getting smarter and smarter, it’s easy to predict AI content generators will become more commonly used; After all, with every update, industry-leading solutions are getting better and better at producing accurate, engaging content with the click of a button. 

But does that mean human copywriters are about to be made obsolete?

Not necessarily. While some businesses will surely prove doomsayers' predictions and eliminate their entire writing teams, it’s unlikely that copywriters will be entirely automated any time soon. Because of the common drawbacks across most AI writers, managers are unlikely to completely abandon their workforce at this point in time. Human editors and writers are still needed to ensure that content is accurate, understandable, and consistent with a company’s brand and image.

In the immediate future, we are likely to see AI writers pick up larger roles in the writing process. Able to generate articles quickly, it’s reasonable to foresee AI engines used to produce content more efficiently. Instead of having to source everything manually, content managers could use AI content generators to draft content of varying lengths; copywriters would instead edit and adapt the generated content, saving significant time and effort. Realistically, we could see businesses eventually move to content teams with AI writers and human editors.

In the long-term future, however, the possibilities are limitless. While it’s unclear if robots will replace humans, it’s obvious that AI will continue to disrupt traditional copywriting and content creation.

Conclusion

AI writers are becoming increasingly present in the content creation space. Used to produce effective, marketable content in an efficient way, AI content engines are growing into an impactful, game-changing tool.

Content managers have every reason to be optimistic about the future of AI writers, given their common benefits of increased productivity, decreased costs, and improved quality. In the world of business, less money for a better product is always a win.

Still, because the technology is still budding, AI writers have their drawbacks. As a result, deep learning models will require human involvement and refinement to be completely trusted.

The rapid innovation within the industry all but guarantees users will be consistently exposed to improved products, such as Article Forge. Given its continuous growth, users can feel confident that they are on the cutting edge of the content creation process; early adopters are sure to reap the benefits. 

Frequently Asked Questions

What is AI writing?

AI writing is the creation of content through artificially intelligent software. Typically, these engines use predictive modeling and natural language generators to automatically write copies of varying lengths. The best AI writer can produce natural-sounding, engaging content in seconds.

Whether for headlines, press releases, or long-form pieces, AI writing has become a useful tool in the content creation process.

What are the benefits of using AI writing software?

There is no singular list of benefits for using AI writing software, as each engine and product differs. Commonly, however, the benefits of AI content generators include:

  • Increased productivity and outputs
  • Saved money, increased profits
  • SEO-friendly content

Is this AI writing software legit to use?

Utilizing AI writers is not only legitimate but gradually becoming more common within the industry. Just like how word processors changed the way we wrote, so too do AI content generators now.

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