Like something out of a science fiction movie, artificial intelligence has gained a sizable role in many industries, including healthcare, technology, and logistics. In the content creation sector, AI has carved out its own place as well. A blossoming industry, AI writing has yet to make its mainstream entrance. As a result, project managers and copywriters alike are skeptical of AI’s functionality and capabilities.
In this article we will explore how AI writers work, their many benefits, common misconceptions surrounding them, and, ultimately, whether they’re a viable tool.
- How do AI writers work?
- How does AI improve content creation?
- Three common misconceptions about AI writing
- The benefits of AI writing
- Does AI writing really work?
How do AI writers work?
AI blog writers utilize deep learning models to generate natural-sounding content, including press releases, blogs, and more. Trained by reading millions, if not billions, of documents and written materials, content writers leverage learned patterns to write fluent copy. Advanced solutions are capable of creating engaging written content of all lengths - including phrases, paragraphs, and long-form copy.
Operating like neurons firing in a brain, deep learning models use predictive modeling based upon the documents they learned from. Breakthrough solutions, like Article Forge, are going so far as to leverage mechanisms to adhere to facts and rules; in doing so, the AI article writer can produce more factually accurate copy on a more consistent basis.
How does AI improve content creation?
Like other technologies and industries, digital marketing has keyed in on artificial intelligence as a way to improve their practices — from content production to product promotion.
Within content creation, AI has been used to produce everything from headlines to published articles. While quality differs heavily between solutions, AI writers as a whole are capable of creating readable, engaging content. Quicker than a human copywriter and smarter than predictive text, AI can produce SEO-friendly content on a scale much higher than any human. Further, AI can be used to focus on hyper niche and hyperlocal content. Regardless of use, artificially intelligent writers can produce high-quality content at a rapid pace.
In its current state, artificial intelligence can drastically improve the content creation process, accelerating every part of the production process — providing users a significant return on investment.
Common Misconceptions About AI Blog Writing
As a result of a confusing and ever-changing industry, AI writers carry with them a few common misconceptions. These myths and misunderstandings can leave interested buyers with the idea that AI writers are not a feasible solution. This section will highlight and clarify three common misconceptions about AI article writers.
#1: Content AI is only useful for grammar and spell-checks
Popularized by solutions like Grammarly, AI writers are often mistaken as just advanced tools for checking grammar or spelling. Instead, AI writers can be utilized to create original, unique content of varying length and complexity. Using Natural Language Processing (NLP) and Natural Language Generation (NLG), artificially intelligent content generators can write articles in seconds. Depending on the AI, content creators can be used to make headlines, product descriptions, blog posts, long-form articles, data-driven narratives, and more.
Even AI tools that focus on reviewing content, such as Grammarly, have more capabilities than just grammar and spell-check; these engines look to not only identify potential mistakes but offer real-time recommendations.
#2 AI writers do not create unique content
This misconception almost entirely derives from ignorance of the capabilities of AI writers. On a basic level, it can be even easy to believe — it’s hard to conceptualize a computer program writing unique, readable content after all, especially when it learns from other written content.
Deep learning and predictive modeling, however, blow this misconception out of the water. After receiving a keyword, phrase, or short prompt, AI writers are able to generate entire articles from scratch. Because of the mechanisms they leverage, it is impossible for AI content writers to produce duplicate content — even after 100 iterations of the same keyword. Unlike human writers, who would struggle to produce unique content for the same subject in bulk, AI writers can produce fresh content every time.
#3 Content AI is only useful for individuals, not organizations
In the same way that individuals can leverage AI-powered writing tools to improve their quality and output, so too can entire organizations. Using a solution designed for content managers, businesses can utilize AI to generate consistent, high-quality copy on any topic. Organizations can use AI to automate the entire writing process, including creating a finished product in minutes. Teams can even define a preferred voice, diction, tone, and rules for the AI, ensuring every generated article meets brand guidelines.
Using a solution designed for those responsible for the whole content pipeline, businesses can utilize AI to consistently generate high-quality, unique content on any topic. Teams don't simply have to use AI to speed up their manual writing process, they can use AI content generators to create everything up to the first draft, or even the finished product within minutes.
Further, just like how AI writers improve the productivity of a single user, AI content generators improve the overall efficiency of a company. Because of their scalability, AI writers can be used to produce content on a mass scale, far beyond just what a human staff could do. Further, by using AI to generate less complicated content, writers and editors are freed to concentrate on more creative, strategic work.
What are the benefits of AI Writers?
While every AI writing engine is different, there are clear benefits that deserve highlighting:
Increased productivity and output
Simply, artificial intelligence can produce content faster than any human counterpart. As a result, content managers can expect to create significantly more content over a given period. Unlike human writers, AI solutions can provide a copy in a matter of minutes. Expediting the traditional back-and-forth between copywriters and content managers, AI writers allow users to shorten their turnaround times.
In addition to productivity, businesses can improve their SEO ranking and drive more traffic with AI produced content. For example, users can target longtail topics and hyperlocal terms to improve SEO authority and give readers a more individualized experience. With proper planning, artificially intelligent content creators can even be used to rapidly scale content creation — all without having to add more physical writers. Improving output and SEO authority, AI writers can maximize a brand’s outreach and drive traffic towards their webpage.
More content created at a faster rate means more resources are available for other focuses. AI writers not only increase productivity for content production but allow for more time to improve other aspects of your organization.
Saved money, increased profits
To be blunt, human writers are more expensive than their AI alternatives. With a vast array of capabilities and features, AI content writers offer a less expensive solution to hiring internal or external writers. Depending how an AI writer is implemented in a business, a writing team could be downsized or even dissolved, leading to further reduced costs.
Further, AI engines help produce content at a faster rate. In doing so, project managers are further able to grow their scope more efficiently. By producing greater quantities of quality content, teams can expect an increase in traffic and overall profits.
Content managers can use the savings to improve their profits or reallocate the funds to improve other aspects of their operation. For example, users can target unique longtail opportunities and create hyperlocal content that wouldn’t be produced profitably with human writers.
SEO Optimized Content
As most digital marketers know, Google leverages deep learning models to evaluate the relevance and quality of content. Logically, the best way to write optimized content is with the help of similar deep learning models. Because of these deep learning models, advanced AI solutions are capable of outperforming human writers on Google.
More advanced AI writers, such as Article Forge, go a step further and automate the research process. Users simply need to enter a keyword and the artificially intelligent solution will generate content based upon the highest-ranking results.
Do AI Writers Really Work?
Simply put, yes, AI writers do really work. Frankly, they work better than you likely thought — artificially intelligent solutions have already been used by major outlets to produce unique and engaging content, including The Washington Post, Associated Press, The New York Times, and Yahoo! Sports.
There’s no doubt that AI still has plenty of potential drawbacks and areas for improvement. Still, AI writers can, and have, repetitively produced readable and emotionally resonating copy, as evident by its mainstream use.
Often, AI writers are wrongfully mistaken for writing assistants — tools that can check grammar, spelling, and other basic functions. Instead, AI writing solutions use Natural Language Processing (NLP) and Natural Language Generation (NLG) to create content in just a matter of seconds. By leveraging deep learning models, generated articles are readable and engaging. Additionally, because of the way they are built, AI produces unique content every time.
Beyond their abilities, their impact is undeniable. Whether for individual writers, small businesses, or enterprises, AI solutions can be utilized to drastically improve content creation. With the ability to generate content at the click of a button, content managers can improve the productivity and scale of their operations. Leveraging deep learning models, the content produced by AI is not only unique but SEO friendly. A low-cost solution, AI can be used to help generate more profits at lower costs.
No matter how you use them, one thing is clear: AI works.
Frequently Asked Questions
Can AI write blogs?
AI content generators use predictive modeling and machine learning to automatically create written content. Along with a blog post, AI can be used to generate articles, headlines, and more.
Is AI writing free?
AI writing generators range in price, but there are currently free solutions on the market. Normally, these versions have limited capabilities but can be upgraded with a paid purchase and subscription. A free trial is also typically available.
What is an AI content generator?
AI content generators create content with the help of artificially intelligent software. Typically, these engines use predictive modeling and natural language generation to automatically write copies of varying lengths. The best AI writer can produce natural-sounding, engaging content in seconds. This content is also search engine friendly.
Whether for headlines, data-driven narratives, press releases, blogs, or long-form pieces, AI writing has become a useful tool in the content creation process.
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